- In your opinion, what are some of the problems of the current design of the shopping trolley?
- What are some of the rules instituted by the IDEO's design team, and why do you think were they instituted?
- From your observation, what are some of the company's culture or practices that have made IDEO one of the best design company in the world?
- How do you think some of these culture or practices can be implemented or internalised in SST, or within you as a student?
1. It may be too expensive for people to buy
2. To encourage wild ideas, stay focused on the topic and defer judgment. So that the products they come out with is successful and creative.
3. The have fun in the process of working to come out with creative designs.
4. We should let our ideas run wild.